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4 simple steps to find out how many potential customers are on Facebook

4 simple steps to find out how many potential customers are on Facebook

 
Is your target audience on Facebook? First of all, yes. Pretty much every demographic is represented on Facebook these days, with more than 600 million active users.
 
But how do you know how much of your target audience is really represented on Facebook?
Turns out that Facebook has a free tool that can give you some quick stats on Facebook user demographics: The Facebook ad manager.
 
Facebook's ad manager has audience targeting - so that you can target your Facebook ads to particular users - that also gives the approximate number of users that fit your target market.
 
The tool itself is free, you don't need to go through with buying an ad to use the targeting tool.


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