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Is Email Marketing Dead?.... Er I don't think so!

Is Email Marketing Dead?....  Er I don't think so!
Posted on June 25, 2016
Archive : June 2016
Category : Marketing

Google, Yahoo, Bing, Facebook, Twitter, etc  with all these means of communicating & interacting, people have for some time now been talking about the "Death" of email, or that it's had it's day!

These shocking facts & figures show that they couldn't have got it more WRONG!  Here is compelling evidence that show not only is email alive & kicking, but as a business you need to embrace email marketing TODAY!

So what does this mean? Well it means that:…. 
  • There are nearly 3 times as many email accounts as there are Twitter & Facebook  combined.
  • The amount of posts on Twitter & Facebook combined add up to ONLY 0.2% of email traffic.
  • The total number of searches on Yahoo, Google & Bing combined equals just 1.1% of all email traffic.
  • The total number of page views on the internet equals only 25% of the total number of emails sent.
  • Nearly 4 times as many emails are sent each day as the total number of Facebook/twitter updates, Google/Yahoo/Bing searches & internet page views combined, even after you EXCLUDE spam!!

You have to have an email address to sign up everything on the internet, Twitter, Facebook, Linkedin, Flickr ANY of Googles services etc etc

The real marketing skill lies with getting access to someone’s Inbox and remaining there as a welcome guest.

So the simple, cheap & modest medium of email is almost certainly the most cost-effective single skill you can master as a marketer

Therefore despite what some people say Email Marketing is NOT dead. It is immensely powerful and also brutally competitive. You want your customer to look forward to hearing from you.

Imagine what it would be like if you could connect to people emotionally and influentially and have their consent to show up any time you have something important to say?

That’s far more potent than anything you can do with Pay Per Click, SEO or Social Media. Email traffic is the highest value traffic that exists, because it’s built on relationship.
 
 
100 email addresses is far more valuable than 1,000 Facebook fans.
 
For further information on how to get started with email marketing click here
 
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By Caroline Endersbee
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