What Customers really want!

“How easy is it for me to find what I want ?”

Don’t :

•  Don’t obsess over the visual design of your website.
•  Don’t worry if you or others think your website does not look pretty.
•  Don’t use flash, heavy graphics or tons of video.
•  Don’t reinvent the wheel when it comes to design & layout.
•  Don’t obsess over how many hits you are getting. It’s all about conversions not hits.
•  Do not get excited about getting page 1 ranking for your business name. (you should be)
•  Don’t use flash! Yes worth putting in twice!

Your website is a product and therefore ease of use is key, design & looking pretty count for nothing if customers cannot find it!

Do :

•  Do consistently add unique, relevant content.
•  Do worry about the conversion rate of your site.
•  Do make it very easy for your customer to get what they want from your site.
•  Do use a basic layout that is familiar to your customers (it’s tried, tested & works)
•  Do have clear “call to actions” on your site.
•  Do remember people don’t care about you or your products/services, it’s always about what you can do for them. (Harsh but true)
• Do consistently add unique, relevant content. Yes this is so important which is why it’s worth repeating.

By Caroline Endersbee