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Adwords will work for most businesses but it actually doesn't work for many!

Adwords will work for most businesses but it actually doesn't work for many!
Posted on February 14, 2012
Archive : February 2012
Category : News

The reason is generally unrealistic expectations, bad set up of the Adwords advertising or issues with the website that prevent people wanting to do business with you. Usually it's a combination of all three!

Here are some questions you should ask yourself so that you can decide if it will work.

1) Are you the type of business that someone would go onto Google and look for? If you can answer yes to this then Adwords has a chance at working for you. For example, if you are the type of business that people used to find in yellow pages or local papers then the answer is definitely yes.

2) What's the average value of a customer to you? You need this number so that you can work out if Adwords is going to give you a positive return on your investment in it.

3) What are the keywords you think someone would type into Google if they are looking for your services? If we know those then we can do some research and get an idea of prices for clicks

4) How many clicks will we need to send to your website before someone buys your services? You probably won't know the answer to this unless you are tracking organic traffic to your site and measuring conversions. Some industry standards quote 1 in 100 visitors will buy from you but that really depends on a lot of factors. For higher priced items it can be 1 in 1000 or more.


This last question can only be answered by sending traffic to your website and measuring the results. The quickest way to do this is to run an Adwords campaign with a budget you can afford to "invest" and it should give you some decent market intelligence to answer whether Adwords will work. More than that it will tell you generally whether your website itself will work because if it doesn't convert Adwords traffic then it won't convert any traffic!


Need further information then watch our video HERE

To find out more about Keyword research  click here
 
By Vikki Dudley
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