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Improve Website Conversions

Improve Website Conversions
Posted on November 23, 2012
Archive : November 2012
Category : Marketing
 
These 5 mistakes will lose you customers...
 
Mistake 1 – Failure to Quickly Identify Your Audience

Who is your target audience? When you know who you’re talking to, you can determine the best way to talk to and take care of them. When you immediately clarify who your website is for, you’re telling those ideal customers to pay attention. You’ve got something specifically for them.

How can you quickly let visitors on your site know that they’re in a special place just for them? How can you convey the idea that you “get” them, that you understand their unique challenges and that you’re their advocate and champion?

Mistake 2 – Lack of Clarity about What’s In It for Them

You only have a matter of seconds to convince people your site is worth staying on.

“what’s in it for me?”   "Is it dealing with problems that matter to me?"

If they can’t find a compelling answer within the first few seconds, there’s a good chance they won’t keep looking.

It’s not your visitor’s job to scrutinize the site, hoping to find something useful, that’s your job.

Make the biggest claim you can (honestly!) as soon as you can. That’s what headlines are designed for after all. You want to immediately seize the attention and interest of your readers.

Mistake 3 – Not Building Credibility

Why should your readers trust you? How can you demonstrate your trustworthiness to them?

Testimonials, credentials, certifications, awards, mentions in the media, even the length of time you’ve been doing business or a list of big-name clients you’ve worked with can show that you deserve to be trusted. Having thousands of Facebook likes or Twitter followers can have the same effect.

What is it about you that can instill confidence in your readers? Remember, people who don’t trust you won’t buy from you.

Mistake 4 – Failure to Demonstrate Value

Look at your website from the perspective of brand new visitors. Is it clear to them that they’ll find valuable content on your site?  How quickly can they see that spending time on your site will be worthwhile?

Even more importantly, you have to demonstrate the real-life value of the products or services you sell.

What can you do to show off your ability to deliver people/organizations you work with?

Mistake 5 – Not Capturing Contact Information

One of the main purposes of a website is to start an on-going conversation with people who may someday become clients. Having people visit your site is nice, but if you really want your website to work for you, you have to start converting traffic into leads. That starts by collecting contact information from visitors who are interested in going a little further with you.

So, do you have a signup form on your website? Is it easy to find and fill out? Are you giving away something valuable to entice potential customers to sign up?

If not, do it Today!!

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