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Content Is King! How often have you heard this phrase?

Posted on June 19, 2014
Archive : June 2014
Category : Marketing

But did you know that Bill Gates actually wrote those words 17 years ago?

17 years is a very long time in “Internet years” but amazingly they are still as relevant today (if not even more so) as they were then… see for yourself:

What Bill said:

  • Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
  • The broad opportunities for most companies involve supplying information or entertainment.
  • No company is too small to participate.
  • One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.
  • Opportunities are remarkable, and many companies are laying plans to create content for the Internet.
  • I expect societies will see intense competition-and ample failure as well as success-in all categories of popular content
  • If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will…they need an opportunity for personal involvement.
  • Over time, the breadth of information on the Internet will be enormous, which will make it compelling
  • Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.

So where does “content marketing” fit into your strategy?

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