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10 Reasons Why You Should

Posted on February 10, 2015
Archive : February 2015
Category : Marketing
ALWAYS Advertise!
 
Advertising is like driving a car. You have to use a lot of fuel to get up to speed but once you reach full potential you can cruise. If you slam on the breaks you then have to use yet more fuel to get back up to speed again!  Remember...............
  • Your market is constantly changing.
  • People forget fast.
  • Your competition isnít quitting.
  • Advertising strengthens your identity.
  • Advertising is essential to survival and growth.
  • Advertising enables you to hold on to your existing customers.

We all rely, in part, on repeat business and referrals. Old customers are the key to both. When old customers donít hear about you, or directly from you, they tend to move on. Cutting your advertising is a negative signal to those who actively patronize you.

  • Advertising maintains morale.
  • Advertising gives you an advantage over competitors who have ceased advertising.
  • Advertising allows your business to continue operating.

You will always have overhead; bills, telephone, rent/equipment, your time. Advertising creates the AIR overhead breathes! Advertising is the portion of your business responsibilities that rejuvenates and draws new life (revenue) into the process.

  • You have invested money that you stand to lose. If you stop advertising, everything youíve invested becomes lost, as the consumerís awareness youíve purchased slowly dwindles away. Sure you can buy it again, but youíll have to start from scratch.
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