16 Things Your Website Should Do and 5 Things It Shouldn’t!

Is your website effectively pulling in visitors, keeping them around and converting them to customers?

If your website is a little more than an online placeholder, it’s time to start putting it to work so you can grow your business.

Today’s consumers are accessing your website from their desktops and laptops, and also from their smartphones and tablets. This checklist will help you make sure that your site is doing what it should for your small business – increasing your profits.

Your Website Should. . .

1. Look Professional:  Sloppy, plain or homemade-looking websites are a visitor turnoff.
2. Have a Private Domain Name (and a memorable one!):    Even if you are using a Wordpress.com, investing the few pounds a month in a web hosting and domain name tells your visitors you are serious about your company and makes you more trustworthy. Also make your private domain name something easy to remember. Preferably the name of your business.
3. Be Secure: If you accept online credit card payments for products or services, your site must comply with the requirements of the Payment Card Industry Security Standards Council (PCI DSS).
4. Contain Your Business Name in Text:   Search engines can’t index words from your logo image.
5. Contain Your Business Address in Text: Once again—no text, no search indexing. Local search results are more important than ever, so your address should be prominent.
6. Make Contact Info Easy to Find: Search engines aren’t the only ones that need easy access to your contact information. Make sure visitors can get in touch with you quickly and conveniently.
7. Tell Visitors What You Do at a Glance: Through images, succinct descriptions or both, visitors to your site should be able to figure out right away what your company does.
8. Highlight Your USP: Your unique selling point (USP) lets visitors know why they should stick around and do business with you, instead of click back to the search results. What makes you stand out from the competition?
9. Show Off Customer Testimonials: The best way to tell people how great your company is through someone else’s words.
10. Speak to Your Visitors—Not Your Ego:  Your website content should focus on how you can benefit your customers, instead of how brilliant you are.
11. Offer Fresh Content: Keeping your site updated makes both visitors and search engines happy. A small business blog or news feed is a great way to do this.
12. Contain Keywords: Natural SEO (search engine optimization) strategies are essential in getting new visitors to your website.
13. Make it Personal:  You don’t have to share your favourite colours or foods, but including the names and bios of business owners and staff on your website gives things a personal touch.
14. Link to Other Websites: Outbound links can help improve search engine results and make you look like a valuable resource.
15. Have Other Websites Link to Yours : Inbound links carry even more search engine juice. Be warned quality (and relevance) over quantity everytime!
16. Connect with Social Media: Place social sharing buttons prominently on your website for increased reach.

Your Website Should Not. . .

1. Have a Lot of Bells and Whistles: Like every widget and form you can find stuffed onto your home page. Clean and to the point works much better.
2. Use Flash Animation, Moving Text, Fancy Cursors or Auto-play videos!:These things are unnecessary, annoying to most visitors and slow down your loading time.
3. Post Images Without ALT Tags or Text Captions: Because search engines can’t read images and descriptive text helps to increase your rankings.
4. Have Dead Links:Ones that lead nowhere or to an error page. Check your links frequently to make sure they still work.
5. List All Your Products and Services: Don’t do this in one long, continuous scroll. Break things up naturally and use smart navigation to help visitors find what they need.

As always do contact us if you think you need a little help or advice!