go to shoping basket

Content - What, Why & How

  • What is Content Marketing?

    Content marketing is a about creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.

    Today, effective web marketing is all about creating high quality content and sharing this across the web, via blogs, Social Media, Video, infographics etc

  • Why is Creating Content so important?

    The web has transformed buying behavior. In the past, if a potential client wanted information on your services he would call your office and engage you or one of your sales team to get the lowdown on your offering.

    Today, his first port of call is undoubtedly the internet. He’ll search on Google, check out your website and expect to sign up to articles, updates or social media feeds to find out more. He is checking to see who he could best trust to solve his business problem. Valuable content may not be easy but it is an essential tool if you are going to grow and sustain a successful business in today’s web-driven world.

  • How do I create valuable content?

    Writing for the web is no different than writing for print except for the fact that your online readers are constantly distracted and most won’t read your content word by word.

    People on the web have very  short attention spans – they’ll read the headline of your story and probably the first few lines and then zoom off. It takes effort, time and lot of thinking to produce good and useful content, but the more content you create not only will Google love you for it, you also have something interesting to share across your various social media activities and link back to your website with.

Remember content comes in various guises:

  • Web Pages
  • Newsletters
  • Infovideo
  • Blogs
  • Press releases
  • Video
  • Infographics

If writing isn’t your strong point or you don't have the time, then why not get a professional to write it for you?


Order Now
More Questions


Our website makes use of non-invasive (no personal data) cookies to provide you with an enhanced user experience. By continuing to use the site, you consent to this.Close More
The UK Law now requires us to get consent from you for the use of cookies.

A cookie is a small file containing text and numbers generated by the website and passed from your browser back to our website when you revisit the site.

A cookie is used here to allow you to navigate the site, log in etc. Without this cookie (called a session cookie), this site would not work properly and so this has already been set.

We use a popular statistics tool called Google Analytics which uses non invasive cookies to allow us to find out how effective our marketing is, based on referencing how you got to our website (search engine, direct, or from another site etc).

We use an animation based rotating image which uses a cookie to know which image was last displayed so that as you move from page to page you are not seeing the same image every time.

We can also make use of third party services such as video clip players which can set cookies, for example to enable them to know that you part played a video clip previously, or to store customised settings such as brightness or volume. Close
follow us on likedinfollow us on twitterContact us
Email Marketing Login
Website CMS Login
Mobile Marketing Login